Add Discount Codes to emails

Add a Shopify discount code to your review request emails and boost CTR. Step-by-step guide to incentivizing customers to leave a review with a promo code.

Attach a Shopify discount code to your review request email to incentivize customers to leave a review. Takes about 5 minutes to set up.

One code for all. The app sends the same static discount code to every customer. It does not generate unique codes per order. To prevent overuse, enable "Limit to one use per customer" when creating the code in Shopify.

Coupons influence the CTR metric (clicked data)

How it works

The coupon is offered as a reward after the customer leaves a review. It is not sent automatically, the customer must claim it manually after writing their review.

Add a discount code on the Discounts page in your Shopify admin. For detailed instructions, refer to this Shopify guide.

Setup: 5 steps

1. Create a discount code in Shopify.

In your Shopify admin, go to Discounts and create a new code. For detailed instructions, check the Shopify discounts guide.

Recommended settings for a review reward code:

RECOMMENDED SHOPIFY DISCOUNT SETTINGS

✓ Type: Percentage off or fixed amount off order (both work well)

✓ Usage limit: Enable "Limit to one use per customer" to prevent abuse

✓ Code name: Keep it simple and memorable, e.g. THANKYOU10

✓ Expiry: Optional. A time limit (e.g. 30 days) can add urgency

Creating a discount code in Shopify admin

1. Select the code in Reputon

In the app, go to the Settings tab, find Reward coupon code for email, and select the code you just created.

Selecting the discount code in Reputon settings

1. Add the coupon to your email template

Open the email template editor. Place your cursor where you want the coupon to appear, then click the discount icon in the toolbar. This inserts a placeholder that gets replaced with the coupon info when the email is sent.

Inserting the coupon placeholder via the discount icon in the editor

Update the subject line

The app offers ready-made subject line suggestions that reference the coupon. Pick one or write your own. Mentioning the reward in the subject line is key to the CTR uplift.

Subject line suggestions that mention the coupon reward

Final email template with coupon and updated copy

4. Customer claims the coupon after leaving a review

After writing a review, the customer returns to the email and clicks "Claim coupon code". They are redirected to a short form where they confirm their review and submit their request

Coupons are not sent automatically. The customer must actively click "Claim coupon code" and fill out the form. You then review and approve the request manually before the code is sent.

5. Approve coupon requests in the app

Go to the Coupons tab in the app to see all pending requests.

Reviewing and approving coupon requests in the Coupons tab

Every time a customer submits a coupon request, you will receive an email notification.

The customer will receive the following email after approval.

Want to test the coupon on existing customers? Use the Email past orders feature to send a batch to past orders right now. It's a quick way to see the coupon impact before rolling it out to all future emails.

→ Email past orders to get reviews

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Questions about discount codes or need assistance? We're here to help: [e-mail] or live chat