Improve emails Open Rate and CTR

Boosting your Open Rate and CTR is key to gathering more reviews. In this guide, we’ll share simple strategies to optimize your emails and drive more customer interactions. Let’s get started! 🚀

To give you a benchmark, here’s an example of strong metrics. If yours are better, great job—keep it up! 😉

TL;DR

1. Test default app settings for subject and body.

2. Test on 50+ past or current orders.

3. Track the funnel: open rate → CTR → reviews received.

If your open rate is under 40%, experiment with another subject. Then check your CTR — if it’s below 8%, improve the message or add a coupon. Test changes with at least 50 emails.

Step 1: Subject Line

Your subject line is key—47% of recipients open emails based on it. Its impact varies by industry, so crafting it right is crucial. Here are some tips to boost open rates:

Good subject line

Bad subject line

Our standard subject line "Order {{order id}} delivery update" consistently achieves open rates of 50-75%. We also seen good results with "Just checking in on your order {{order id}}" "Your recent order {{order id}} delivery" "Order {{order_id}} - Delivery Confirmation - Response Requested" Mentioning a reward can boost open rates above 70%. Here is an example: Order {{order_id}} Your feedback Matters - Share your experience now and win a Free Shipping

Our benchmark shows that subject lines with less specificity often underperform, with effectiveness ranging between 11% and 45%. Avoid using generic options like: We need your review How did you like [product]? We hope you enjoyed your order (#order_id)! Could you do us a small favor? To enhance engagement, tailor your subject lines to be more personalized and relevant.

Step 2: Email body

Once opened, your email has about 8 seconds to engage the recipient. Here’s how to make it effective:

• Test the default template. On average, the default template with smiles achieves a CTR of 8-10+%, so we recommend starting with it.

If it didn't work for you and you see 3-7% CTR, then you can change the text. Here is the example that had a 21% CTR:

• Keep it short and sweet. Avoid long text. Ensure the key message is visible without the need to scroll, both on desktop and mobile. Use AI personalization to craft more creative content.

• Test coupon codes. Adding a coupon can boost your CTR from 7% to 27%, creating urgency and driving more engagement. Read on how to add coupon codes here:

• Send a follow up email. Sometimes, a customer might receive the first email at the wrong time or place, causing them to miss the opportunity to leave a review. A follow-up email can increase the chances of getting a review by 37%, as it serves as a gentle reminder, reinforcing the importance of feedback.

These strategies will help you drive more reviews and build customer trust. Questions about metrics or need assistance? We're excited to help: [e-mail]

---

Questions about Customer Reviews or need assistance? We're excited to help: [e-mail] or live chat.