Collect Google Customer Reviews at checkout

You can collect post-checkout reviews using either the Reputon widget or the Google Customer Reviews (GCR) popup. This guide covers how to activate the GCR popup.

You can only use one option — widget or popup.

Google Customer Reviews is a free tool that lets businesses collect post-purchase feedback through a one-question survey.

Set up Google Customer Reviews

is simple. You'll need:

• a Merchant Center account, and

• verified website ownership.

To activate Google Customer Reviews, add the widget at checkout and enter your Merchant ID and delivery date.

At checkout, customers see an option on the confirmation page to opt into the Google Customer Reviews program.

Customers who opt in will be sent an email, which is managed by Google, asking them to rate their experience. This rating is then aggregated to become the Seller Rating.

Google Customer Reviews survey popup

How to analyze reviews?

In the app, you will see the table that with the total number of clicks on the widget, not the number of actual reviews on Google. Here's how the process works:

• Customer clicks the widget and selects a star rating.

• If they select 5 stars, they are redirected to Google to leave a review.

• If they close the Google page without submitting the review, nothing will be posted.

• All clicks are still tracked and visible in your dashboard, regardless of whether a review is submitted.

If you want to collect reviews after the product is delivered or use promo codes to increase review volume, try our Customer Reviews app. It can send review requests to multiple platforms at once—like Google, Trustpilot, and more.

👉 Check out real success stories here.

These case studies show how merchants increased review volume, improved ratings, and gained customer trust — all with minimal effort.

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