Everything about Google Merchant reviews

Everything you need to know about Google Merchant Reviews, including how they’re collected, where they appear, and how they impact store ratings and conversions.

What are Google Merchant reviews?

Google Merchant reviews (also called Seller Ratings) are ratings about your store as a seller. They appear in Google Shopping ads and search results as star ratings under your brand name.

They are not the same as Google Business reviews, which are reviews about a store on Google Maps.

How to add Google Merchant reviews

1. Go to +Add business and select Add Merchant Reviews

2. Enter your store domain

3. Save and configure your widget

4. Disable the "Leave a review" button. In the widget settings, turn off the "Leave a review" button. Google Merchant does not have a direct review submission page.

Google Merchant reviews in the Google reviews app

Google Merchant account is succesfully connected; it shows rating and reviews

No reviews showing?

If the widget shows no reviews after connecting your domain, here are the most common reasons:

1. Not enough reviews yet.

Google requires a minimum of 100 verified reviews before Seller Ratings appear publicly. If your store is new or has fewer than 100 Merchant reviews, the widget will show nothing, This is Google's threshold, not the app's.

1. Approval not yet received.

Once you have 50+ reviews, you need to submit an approval request to Google. Approval can take several weeks. Reviews won't display until Google approves your account for Seller Ratings.

How to collect Google Merchant reviews

Merchant reviews come from the Google Customer Reviews (GCR) program, a free Google service that sends a post-purchase survey to customers after they buy from your store.

REQUIREMENTS TO GET STARTED

1. Google Merchant Center account, your store must be registered and active at merchants.google.com

2. Verified website ownership. Google must verify that you own the domain

3. Opt in to Google Customer Reviews, enable it in Merchant Center under Growth → Manage programs → Customer Reviews

4. Add the checkout extension, install Google Reviews checkout widget to show the survey opt-in after purchase.

See the full step-by-step setup guide: Collect Google Customer (Merchant) Reviews after checkout →

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