# Everything about Google Merchant reviews

### What are Google Merchant reviews?  <a href="#what-are" id="what-are"></a>

Google Merchant reviews (also called **Seller Ratings**) are ratings about your *store as a seller*. They appear in Google Shopping ads and search results as star ratings under your brand name.

They are **not** the same as Google Business reviews, which are reviews about a store on Google Maps.

### How to add Google Merchant reviews

1. Go to `+Add business` and select `Add Merchant Reviews`
2. Enter your store domain
3. Save and configure your widget
4. Disable the "Leave a review" button. In the widget settings, **turn off the "Leave a review" button**. Google Merchant does not have a direct review submission page.

<figure><img src="/files/RP7aQhOgmUj0zQuzS6lx" alt="Select Google Merchant reviews in Google Reviews app"><figcaption><p>Google Merchant reviews in the Google reviews app</p></figcaption></figure>

<figure><img src="/files/BN20OP63oN0o9xLJVs8m" alt=" Domain connected, widget ready to configure"><figcaption><p>Google Merchant account is succesfully connected; it shows rating and reviews</p></figcaption></figure>

### No reviews showing?

If the widget shows no reviews after connecting your domain, here are the most common reasons:

1. **Not enough reviews yet.**&#x20;

Google requires a minimum of **100 verified reviews** before Seller Ratings appear publicly. If your store is new or has fewer than 100 Merchant reviews, the widget will show nothing, This is Google's threshold, not the app's.

2. **Approval not yet received.**

Once you have 50+ reviews, you need to [submit an approval request to Google](https://support.google.com/merchants/troubleshooter/10994881). Approval can take several weeks. Reviews won't display until Google approves your account for Seller Ratings.

### How to collect Google Merchant reviews <a href="#collect" id="collect"></a>

Merchant reviews come from the **Google Customer Reviews** (GCR) program, a free Google service that sends a post-purchase survey to customers after they buy from your store.

REQUIREMENTS TO GET STARTED

1. **Google Merchant Center account**, your store must be registered and active at [merchants.google.com](https://merchants.google.com)
2. **Verified website ownership**. Google must verify that you own the domain
3. **Opt in to Google Customer Reviews**, enable it in Merchant Center under *Growth → Manage programs → Customer Reviews*&#x20;
4. **Add the checkout extension**, install Google Reviews checkout widget to show the survey opt-in after purchase.

{% hint style="info" %}
See the full step-by-step setup guide: [Collect Google Customer (Merchant) Reviews after checkout →](https://reputon.gitbook.io/reputon-help/google-reviews-app/how-to/collect-google-customer-merchant-reviews-after-checkout)
{% endhint %}

***

{% hint style="info" icon="comments" %}
**Questions about Google Shopping or need assistance? We're here to help:** [**support@reputon.com**](mailto:support@reputon.com) **or** [**live chat**](https://go.crisp.chat/chat/embed/?website_id=d24ef16e-6e05-49e9-bd59-a6f3bde0658a)
{% endhint %}


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