> For the complete documentation index, see [llms.txt](https://reputon.gitbook.io/reputon-help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://reputon.gitbook.io/reputon-help/tiktok-feed-app/how-to/showcase-products-in-shoppable-videos.md).

# Showcase products in shoppable videos

Learn how to tag Shopify products to your TikTok videos and let shoppers add items to cart directly from your video gallery.

Turn your TikTok videos into a shopping experience. Tag products to any video in your gallery. Shoppers see product cards directly in the widget and can add items to their cart without leaving your store.

#### Why it matters <a href="#why-it-matters" id="why-it-matters"></a>

<table data-view="cards"><thead><tr><th align="center"></th></tr></thead><tbody><tr><td align="center"><p><strong>Shorter path to purchase.</strong></p><p>Shoppers go from watching to buying in one step, without navigating to a product page.</p></td></tr><tr><td align="center"><p><strong>Higher product visibility.</strong></p><p>Products appear in context, while the customer is already engaged with the video content</p><p></p></td></tr><tr><td align="center"><strong>Works with any video.</strong> Tag products to individual videos or apply a default set across your entire gallery at once</td></tr></tbody></table>

#### Setup: 4 steps

1. **Open the product tagging panel**

On the app dashboard, click the **"Tag product(s)"** button on your widget.

<div align="left"><figure><img src="https://1250937496-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGZpWpGGotju8NuvBAC1L%2Fuploads%2FjY50Tr4FJl45Y11rgDDr%2FScreenshot%202025-11-06%20at%2013.40.25.png?alt=media&amp;token=8049edbf-b295-4b66-b432-cb087ca8353b" alt=""><figcaption></figcaption></figure></div>

**2. Choose a tagging method**

You'll see two options on each video:

* **"Tag product(s)"** - link specific products to that video. Use this when different videos feature different products.
* **"Tag default products"** - apply the same products to every video in the gallery at once.

<div align="left"><figure><img src="https://1250937496-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGZpWpGGotju8NuvBAC1L%2Fuploads%2FRceKYpcRdzLOEEZDb13g%2Fimage.png?alt=media&amp;token=f084f6be-8f0a-48a1-bb80-2126c616a42c" alt=""><figcaption></figcaption></figure></div>

**3. Select products**

Check the box next to each product you want to link. Use the search bar to find a product by name.

<div align="left"><figure><img src="https://1250937496-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGZpWpGGotju8NuvBAC1L%2Fuploads%2F6QQibckBhYJeK8xObAF4%2FScreenshot%202025-11-06%20at%2013.42.16.png?alt=media&amp;token=3003167a-cc13-4692-8d89-03e22f986ce0" alt=""><figcaption></figcaption></figure></div>

**4. Save**

Click **Done**. Tagged products appear in the widget immediately, no page reload needed.

**Where do tagged products appear?**

Product cards show up next to or below the video player depending on your widget layout. Shoppers can click through to the product page or add directly to cart.

<figure><img src="https://1250937496-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGZpWpGGotju8NuvBAC1L%2Fuploads%2FoxxmMY4Wyoavy7IiX9DY%2FScreenshot%202025-11-06%20at%2014.08.51.png?alt=media&amp;token=ffb1c022-7912-4380-98d1-69ab288618e6" alt=""><figcaption></figcaption></figure>

<div align="center"><figure><img src="https://1250937496-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGZpWpGGotju8NuvBAC1L%2Fuploads%2FZbfiaYujrxNfkUIpneFW%2FScreenshot%202025-11-06%20at%2014.10.13.png?alt=media&amp;token=1f3a8120-e9b4-48fa-8951-3d3fc5aee740" alt="" width="563"><figcaption></figcaption></figure></div>

***

{% hint style="info" icon="comments-question-check" %}
**Have questions or need help with shoppable videos? Contact us at** [**support@reputon.com**](mailto:support@reputon.com) **or** [**live chat**](https://go.crisp.chat/chat/embed/?website_id=d24ef16e-6e05-49e9-bd59-a6f3bde0658a)
{% endhint %}


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