> For the complete documentation index, see [llms.txt](https://reputon.gitbook.io/reputon-help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://reputon.gitbook.io/reputon-help/tiktok-feed-app/how-to/showcase-products-in-shoppable-videos.md).

# Showcase products in shoppable videos

Turn your TikTok videos into a shopping experience. Tag products to any video in your gallery. Shoppers see product cards directly in the widget and can add items to their cart without leaving your store.

#### Why it matters <a href="#why-it-matters" id="why-it-matters"></a>

<table data-view="cards"><thead><tr><th align="center"></th></tr></thead><tbody><tr><td align="center"><p><strong>Shorter path to purchase.</strong></p><p>Shoppers go from watching to buying in one step, without navigating to a product page.</p></td></tr><tr><td align="center"><p><strong>Higher product visibility.</strong></p><p>Products appear in context, while the customer is already engaged with the video content</p><p></p></td></tr><tr><td align="center"><strong>Works with any video.</strong> Tag products to individual videos or apply a default set across your entire gallery at once</td></tr></tbody></table>

#### Setup: 4 steps

1. **Open the product tagging panel**

On the app dashboard, click the **"Tag product(s)"** button on your widget.

<div align="left"><figure><img src="/files/DMTBydKphjUi5Ml232Rk" alt=""><figcaption></figcaption></figure></div>

**2. Choose a tagging method**

You'll see two options on each video:

* **"Tag product(s)"** - link specific products to that video. Use this when different videos feature different products.
* **"Tag default products"** - apply the same products to every video in the gallery at once.

<div align="left"><figure><img src="/files/5Ve7wMCE2gfANIsKy2fo" alt=""><figcaption></figcaption></figure></div>

**3. Select products**

Check the box next to each product you want to link. Use the search bar to find a product by name.

<div align="left"><figure><img src="/files/H2SoxPrYODDzGgskdiCd" alt=""><figcaption></figcaption></figure></div>

**4. Save**

Click **Done**. Tagged products appear in the widget immediately, no page reload needed.

**Where do tagged products appear?**

Product cards show up next to or below the video player depending on your widget layout. Shoppers can click through to the product page or add directly to cart.

<figure><img src="/files/YKnVNTtrf3F4ei1kAeLT" alt=""><figcaption></figcaption></figure>

<div align="center"><figure><img src="/files/uGRdhiYn0rMXY4JDPIOR" alt="" width="563"><figcaption></figcaption></figure></div>

***

{% hint style="info" icon="comments-question-check" %}
**Have questions or need help with shoppable videos? Contact us at** [**support@reputon.com**](mailto:support@reputon.com) **or** [**live chat**](https://go.crisp.chat/chat/embed/?website_id=d24ef16e-6e05-49e9-bd59-a6f3bde0658a)
{% endhint %}


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