Collect Google Business Reviews after checkout

Add a checkout extension to collect Google Business (Maps) reviews right after purchase. 5-star clicks go to Google, 1–4 stars open a private feedback form.

Ask customers to leave a Google Business review right on the Thank You & Order Status pages while the purchase is still fresh in their mind. No extra emails required.

Works with both Google My Business and Google Merchant.

Why ask for reviews at checkout?

The checkout confirmation page is the highest-intent moment in the customer journey. The experience is fresh, satisfaction is high, and the customer is already in an active mindset. Reviews collected at this point tend to be more positive and arrive faster than those requested by email days later.

How to add the checkout extension

1. Open Collect reviews. Go to Apps → Reputon Google Reviews, then click the Collect reviews tab.

2. Click + Add checkout extension.This opens Shopify's Checkout Editor directly.

3. Click Add app block and select the Google Reviews widget. In the Checkout Editor sidebar, find Google Reviews – Ask for review under App blocks and add it to the Thank You / Order Status page.

4. Customize the widget.Adjust the headline, button text to match your brand.

5. Save and publish your changes.

How the review flow works

After checkout, customers see the star-rating widget on the Thank You page. Their selection determines what happens next:

Understanding your dashboard

The dashboard shows widget clicks, not the number of published Google reviews. Here's why those numbers differ and what each one means:

Why clicks and Google reviews don't match

It's normal to see more clicks in your dashboard than actual reviews on Google. This gap happens because:

• The customer clicked 5 stars but closed the Google tab before submitting.

• The customer doesn't have a Google account or isn't signed in.

• Google may filter or delay some reviews as part of its spam detection.

• The customer changed their mind after clicking.

A typical conversion rate from 5-star click to published review is 30–60%, depending on your audience. This is normal and consistent with industry benchmarks.

Don't worry if your Google review count grows slowly. Unlike email campaigns, checkout-sourced reviews build up gradually with each order. The widget works silently in the background, no action required from you after setup.

Collect reviews on autopilot after delivery

The checkout widget captures reviews at purchase. The Customer Reviews app captures them again after the product arrives, doubling your chances.

• Automated email requests 3–7 days after fulfillment

• Works with Google, Trustpilot, and 20+ platforms at once

• Promo codes to incentivize reviews

• Smart routing: happy customers → public review, unhappy → private form

Explore Customer Reviews App →

Want proof this works?

👉 Read real success stories — see how merchants increased their Google reviews count and rating.

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Questions about checkout extension or need assistance? We're excited to help: [e-mail] or live chat.