Auto translate reviews

Show your reviews in the customer's language with auto translation. Auto-translate lets you display your reviews and widget interface in multiple languages automatically.

Why Localization Matters

• Conversion: Localized reviews can boost conversions by up to 70%. When shoppers see relatable testimonials in their native language and cultural context, they trust your brand, which lowers the risk of cart abandonment.

• Language Matters: About 65% of consumers prefer content in their native language, and 40% will not buy from websites in foreign languages.

• Relevance: Showcasing reviews from the shopper's own region shows you have happy local customers, making them feel like a safe bet.

How it works

Reviews are shown in the store language your visitors are browsing in. When a visitor switches the language on your website, two things update at the same time:

– The review content (titles and review text) is translated into the selected language. – The widget elements — buttons, labels, headings, and other interface text — switch to the same language.

This means a German-speaking visitor sees German reviews and a German interface, while an English-speaking visitor on the same store sees everything in English. The switch happens automatically based on the language your visitor selects, so the widget always matches the rest of your storefront.

How to enable it

Go to Widget settings → Widgets global settings, then turn on Auto translate reviews. Once enabled, translation applies automatically across your widgets.

Requirements

Requires multiple languages in Shopify. Add and publish them in Shopify Settings → Languages. If your store has only one language active, there's nothing to translate into and the feature stays inactive.

Questions about auto-translate? We're excited to help: [e-mail] or live chat.