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Email past orders to get reviews
Send review requests to customers who placed orders before you installed the app. A quick way to build up your review count from day one.
REAL RESULT
4,000 requests sent on a free plan = 130 new Google reviews. The feature works best when orders are recent and the product experience was positive.
What is the past orders feature?
By default, the app only sends review requests to new orders going forward. The Send emails to past orders feature lets you reach back and email customers from orders placed up to 2 months ago, even if the app was not installed when they ordered.
It is also useful for testing: if you want to see how your email template performs before committing to it for future orders, you can run a batch send to past orders first and check the results.
Limits
2 months
Maximum order age. Orders older than 2 months are not eligible.
10,000
Maximum invites per batch send.
Fulfilled
Only fulfilled or delivered orders are eligible.
How to send emails to past orders
Go to Request reviews in the app
Find Send emails to past orders
Alternatively, send manually per order
Or import orders via CSV
Which email triggers apply to past orders
Not all email trigger types work with the past orders batch send. Here is what applies:
Trigger type
Works with past orders?
Notes
Fulfilled
✓ Yes
Emails send and trigger delay applies as configured
Delivered
✓ Yes
Same as fulfilled
Created
✗ No
Does not apply to past orders
Tag added
✗ No
Does not apply to past orders
Paid
✗ No
Does not apply to past orders
Frequently Asked Questions
Will customers who already received a review email get it again?
It depends on your settings. By default, the app can send to the same customer again. If you want to prevent duplicates, go to Email restrictions and specify the necessary settings.
Can I send to orders older than 2 months?
No. The 2-month limit is a hard cutoff.
Can I send to unfulfilled orders?
No. Only fulfilled or delivered orders are eligible.
Does the trigger delay setting apply to past orders?
Yes, for fulfilled and delivered triggers. If you have set a delay of, say, 3 days after fulfillment, that delay will be applied to past orders too. If the order was fulfilled more than 3 days ago, the email will send immediately.
