Find your Amazon seller ID

Since you've just installed Amazon Reviews app, you'll need to connect it to your Amazon business page. This guide will walk you through the steps.

An Amazon Seller ID, also known as an Amazon Merchant ID, is a 14-character string of numbers found in the URL of an Amazon storefront. In this post, we'll show you how to extract any Seller ID in just two simple steps.

Your Merchant ID is publicly visible, and anyone can find it by visiting your storefront. Don't worry, though—there's no harm in someone knowing your Merchant ID.

Here is how the correct seller link looks: https://www.amazon.com/sp?seller=A2VVT1LRSM2BII

The only things you need to take care of are the domain extension (.com, .fr, .de, etc.) and your Merchant Token.

Get your Merchant Token

  1. Go to settings

  2. Click on Account Info

  3. Go to Merchant Token No. and here is your seller ID

https://sellercentral.amazon.com/sw/AccountInfo/MerchantToken/step/MerchantToken

Alternative method to find your Merchant Token

  • Navigate to a product listing

  • Click the link next to the "Sold by" section

  • Copy Amazon Seller ID / Merchant ID from the storefront URL

Add your business link in the app. Click "Save" to import reviews.


Questions about Seller ID or need assistance? We're excited to help: support@reputon.com or live chat.

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