Find your Amazon seller ID

Your Amazon seller ID (also called Merchant Token or Merchant ID) is a 14-character string used to connect the Amazon Reviews app to your Amazon storefront. Here are two ways to find it.

What the seller ID looks like

The seller ID appears in your Amazon storefront URL after seller=. It is always a 14-character alphanumeric string:

EXAMPLE URL: https://www.amazon.com/sp?seller=A2VVT1LRSM2BII

Make sure the domain matches your marketplace: .com for US, .co.uk for UK, .de for Germany, and so on. Use the same domain where your reviews are.

Two ways to find your seller ID

From your storefront URL

• Go to your Amazon storefront page.

• Look at the URL in your browser. The seller ID is the value after seller=in the URL.

• Copy it and paste it into the Reputon app.

From Amazon Seller Central

• Log in to sellercentral.amazon.com.

• Go to Settings → Account Info.

• Find the Merchant Token section. That is your seller ID.

• Or use this direct link: Merchant Token page

Finding the ID via a product listing

If you do not have access to Seller Central, you can find your seller ID through any of your active Amazon product listings:

• Open any of your active Amazon listings.

• Find the Sold by section on the listing page and click your seller name.

• Copy the seller ID from the storefront URL (the part after seller=).

The seller ID is the 14-character string in the URL after "seller="

Paste the seller ID into Amazon Reviews

Paste your seller ID into the app and click Save to import reviews

Seller reviews sync automatically every 24 hours. You do not need to re-enter your seller ID unless you want to switch to a different Amazon account.

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