> For the complete documentation index, see [llms.txt](https://reputon.gitbook.io/reputon-help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://reputon.gitbook.io/reputon-help/amazon-reviews-app/how-to/find-your-amazon-seller-id.md).

# Find your Amazon seller ID

Your Amazon seller ID (also called Merchant Token or Merchant ID) is a 14-character string used to connect the Amazon Reviews app to your Amazon storefront. Here are two ways to find it.

### What the seller ID looks like <a href="#format" id="format"></a>

The seller ID appears in your Amazon storefront URL after `seller=`. It is always a 14-character alphanumeric string:

{% hint style="success" %}
EXAMPLE URL: <https://www.amazon.com/sp?seller=A2VVT1LRSM2BII>
{% endhint %}

{% hint style="info" icon="lightbulb" %}
Make sure the domain matches your marketplace: **.com** for US, **.co.uk** for UK, **.de** for Germany, and so on. Use the same domain where your reviews are.
{% endhint %}

### Two ways to find your seller ID  <a href="#methods" id="methods"></a>

<table data-card-size="large" data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td><h4 id="methods"><strong>From your storefront URL</strong><br></h4><ul><li>Go to your <strong>Amazon storefront page</strong>.</li><li>Look at the URL in your browser. The seller ID is the value after seller=in the URL.</li><li>Copy it and paste it into the Reputon app.</li></ul></td></tr><tr><td><h4><strong>From Amazon Seller Central</strong></h4><p></p><ul><li>Log in to <a href="https://sellercentral.amazon.com">sellercentral.amazon.com</a>.</li><li>Go to <strong>Settings → Account Info</strong>.</li><li>Find the <strong>Merchant Token</strong> section. That is your seller ID.</li><li>Or use this direct link: <a href="https://sellercentral.amazon.com/sw/AccountInfo/MerchantToken/step/MerchantToken">Merchant Token page</a></li></ul></td></tr></tbody></table>

### Finding the ID via a product listing <a href="#via-listing" id="via-listing"></a>

If you do not have access to Seller Central, you can find your seller ID through any of your active Amazon product listings:

* Open any of **your active Amazon listings**.
* Find the **Sold by** section on the listing page and click your seller name.
* Copy the seller ID from the storefront URL (the part after `seller=`).

<figure><img src="https://2570869450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcbBR7zDPyn6rZIX2IflI%2Fuploads%2F6EXGrWiuzKoXH0krRLqj%2Famazon-seller.png?alt=media&amp;token=0f112de6-2225-4052-a93b-97f00d559273" alt=""><figcaption><p>The seller ID is the 14-character string in the URL after "seller="</p></figcaption></figure>

### Paste the seller ID into Amazon Reviews <a href="#paste" id="paste"></a>

<figure><img src="https://2570869450-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcbBR7zDPyn6rZIX2IflI%2Fuploads%2FYngeTt2jdzNL6fBMCyno%2FScreenshot%202026-04-08%20at%2017.19.54.png?alt=media&amp;token=2f7efd4a-b0ff-4804-8afe-d5368266b522" alt=""><figcaption><p>Paste your seller ID into the app and click Save to import reviews</p></figcaption></figure>

{% hint style="success" %}
Seller reviews sync automatically every 24 hours. You do not need to re-enter your seller ID unless you want to switch to a different Amazon account.
{% endhint %}

***

{% hint style="info" %}
**Need assistance? We're here to help:** [**support@reputon.com**](mailto:support@reputon.com) **or** [**live chat**](https://go.crisp.chat/chat/embed/?website_id=d24ef16e-6e05-49e9-bd59-a6f3bde0658a)
{% endhint %}


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